Alright, it's about time. This note is so not that serious, but it's something I've been thinking about. Ladies, we all love our Pink by VS, right? It's cute and comfortable and on sale, most of the time. I was estatic to find out that they were releasing a collegiate line for Pink. I found an article on Black Enterprise.com about the line and some controversy surrounding it. A student from Howard University, Amelia Reid, wrote in to VS because on HBCUs were included in the first round of schools represented in the apparel--only PWIs. Texas A&M, LSU, UT---all there. Where are the HBCUs?
Her inquiry and hard work paid off because now HBCUs are represented. Southern University is included in the first round of apparel (because we're the BEST!). There are three other HBCUs: FAMU, NCA&T and Howard. See here.
Here's the issue: Should I run out and buy up this stuff (it's really cute) because now VS decided (as an afterthought) to add my beloved SU OR should I patronize the CollegeCribs and Top Choices (is that still open?), which are Black-owned? Does it really matter? Am I being too sensitive? Will you buy (if your school becomes available)?
I think this was an EXCELLENT marketing/sales strategy, but poor public relations effort on VS's part. They saved themselves quickly. I do think, though, it will get tons of sales, due to accessibility and familiarity. Kudos to Ms. Reid for making things happen.