Quarterlife Mocha Girl

Monday, January 12, 2009

Victoria's Secret Adds HBCUs to Pink Collegiate Line


Alright, it's about time. This note is so not that serious, but it's something I've been thinking about. Ladies, we all love our Pink by VS, right? It's cute and comfortable and on sale, most of the time. I was estatic to find out that they were releasing a collegiate line for Pink. I found an article on Black Enterprise.com about the line and some controversy surrounding it. A student from Howard University, Amelia Reid, wrote in to VS because on HBCUs were included in the first round of schools represented in the apparel--only PWIs. Texas A&M, LSU, UT---all there. Where are the HBCUs?


Her inquiry and hard work paid off because now HBCUs are represented. Southern University is included in the first round of apparel (because we're the BEST!). There are three other HBCUs: FAMU, NCA&T and Howard. See here.

Here's the issue: Should I run out and buy up this stuff (it's really cute) because now VS decided (as an afterthought) to add my beloved SU OR should I patronize the CollegeCribs and Top Choices (is that still open?), which are Black-owned? Does it really matter? Am I being too sensitive? Will you buy (if your school becomes available)?

I think this was an EXCELLENT marketing/sales strategy, but poor public relations effort on VS's part. They saved themselves quickly. I do think, though, it will get tons of sales, due to accessibility and familiarity. Kudos to Ms. Reid for making things happen.

14 Comments:

  • At January 16, 2009 at 2:42:00 PM PST, Anonymous Anonymous said…

    Reading this I feel compelled to share some facts to help everyone recognize what a tremendous opportunity this is for the HBCU's:
    - VSPINK had contracted with FAMU and the other schools to design the product long before Amelia Reid started this campaign. Check with the President's office at any of the 5 schools.
    - VSPINK received 5 million votes from students at over 300 Universities to be included in the PINK Collegiate Collection. VSPINK has skipped over schools with much larger alumni populations and presumably larger commercial potential to get to HBCU's to demonstrate its commitment to be the most aspirational brand for college age women of ALL ethnicities. Many larger schools are not yet a part of the collection like Iowa, Michigan State, Virginia Tech, Missouri, UCF etc. FAMU and the other HBCU's got in before those larger institutions were even considered, demonstrating VSPINK's commitment to the HBCU's
    - By purchasing the product VSPINK will be providing monies back to the school, a nice commitment in these unsteady economic times
    - In addition to that, VSPINK will hire and pay campus reps from each school in the spring, further giving back to students at these schools
    - In addition VSPINK has partnered with the Tom Joyner Foundation to provide scholarships to each of the Universities. Ths will be announced late next week. The scholarship commitment is unique to HBCU's
    So the notion that VSPINK's involvement was reactionary and that the investment in this venture is not about the schools is not true. Hope that helps. I also hope people realize that embracing this opportunity, if it is successful will open the door for more dollars and opportunities from companies to support our beloved HBCU's. And that is what this is all about...not just clothes

     
  • At January 16, 2009 at 3:28:00 PM PST, Blogger Southern_Lady said…

    Thanks for the information! I'd already decided that I would purchase some of the SU apparel.

     
  • At January 17, 2009 at 5:03:00 AM PST, Blogger raven said…

    I hadn't realized the VSPink line was more than just comfy wear, I might have to go buy some now..I love things done with a good cause in mind!

     
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